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The Business Owner’s Guide to SEO, PPC, SEM and LMNOP No, there is no such thing as “LMNOP” (aside from its place in the alphabet) but it does prove the point that for some business owners, terms like SEO, PPC, and SEM can seem just as strange. Internet marketing is not going away, and terms like these are becoming more important for you, the business owner, to understand to stay competitive. Strategies that may have worked in the past to bring in your customers may not be as effective in the age of the internet, iPhone applications, and Google. Here […]

3 Tips for Handling Google PPC Leads Google Adwords is a Pay-Per-Click (PPC) platform that can generate a large amount of quality leads for any business. Sometimes businesses, especially smaller ones or those without a large sales force, are ill-equipped to handle the influx of potential customers that a Google Adwords PPC campaign can generate. This is a great problem to have because it means your advertising dollars are resulting in leads, but are these leads turning into sales? Here are some tips to ensure your leads turn into profits. 1) Create an Effective PPC Campaign. If you receive a […]

The Importance of Local Business Online Marketing for Every Small Business There are restaurants, florists, realtors and lawyers in every town that everyone seems to know and recommend. Yet, even for these popular and long-standing icons of their respective businesses, local business online marketing is becoming even more necessary. The reasons are many. More than ever before in our history, people are on the move. Every day the population of your city or town is changing. When these new residents come in, surely some of them make their way to your business through good, old-fashioned word-of-mouth. Others turn to their […]

Getting Your Business Online With Local Website Marketing There is no time like the present to finally get a website for your business and start doing some local website marketing. While it might have seemed like an impossible feat to get on the internet in the past, these days the process is relatively painless and simple. It used to be that the cost of having a website created and placed online outweighed the benefits for local businesses. People tended to rely on face-to-face recommendations for local purchases. Now all of that has changed and people are going in mass to […]

Google Analytics Intelligence – Basics for the New Marketer Google Analytics is one of the most popular tools for internet marketing and SEO (search engine optimization). Basically, the Google Analytics product allows you to see where your traffic is coming from, how visitors are getting to your site, and what they are clicking on once they are there. This is important information that experienced internet marketers spend hours weeding through on a daily basis. Determining which ads, pay-per-click campaigns, or content is converting to sales is the backbone of any marketing process. But not all of us are wired to […]

Local Search Optimization – The Avenue to More Customers Local Search Optimization is a marketing term that every business owner up and down Main Street should become very familiar with. Local Search Optimization or Local Search Engine Optimization (SEO) is the process of making your website highly visible among your local population. In the past, it was important for websites to try to rank for broad terms to get as many “hits” to their site as possible. Now, businesses are more interested in targeted marketing that delivers to them only what they need – potential customers who are ready to […]

Social Media Marketing With Local One Having a marketing plan that does not include social media marketing is like having a birthday party without cake and ice cream, and games, and balloons, and a clown. Yes, it is that important. Social media marketing is tapping into the various social media platforms to spread your message quickly across web networks. Some platforms are sites like Facebook, Twitter, LinkedIn, and YouTube. Facebook, for instance, has over 750 million active users according to their statistics page. Some of these users live in the same city as you, are interested in your service or […]

Internet Marketing with Great Content – Tips from Local-One You have probably seen the phrase “Content is King” more than a few times on the internet. The reason you see it so much is because it is so true! Internet marketing is a constantly evolving combination of technology and art but one fact has remained true for many years. Great content results in better rankings and more visitors. All of your marketing efforts should begin with content and be supplemented by additional SEO, PPC, or social media marketing techniques. As a content developer for the successful SEO/SEM agency, Local-One, I […]

How Can SEO Help Your Business? By doing a quick search of the term “best restaurant” in Google you can clearly see that the world famous Zagat restaurant reviewer appears at the top of the list. This is not by accident. Zagat achieved the top Google spot by using SEO or Search Engine Optimization. SEO is a combination of techniques used by internet marketers to help sites rank higher in search engines like Google, Yahoo and Bing. These high rankings are highly desirable because searchers are more likely to click on the first results that are listed. Everyone knows that […]

Internet Marketing-The New Way to Get Customers It was only a few years ago that Internet marketing was still a fairly new term and only a handful of companies really understood how it all worked. This was especially true for small businesses.  They were still trying to learn how to tackle traditional offline marketing so moving into the area of internet marketing was a challenge that most of them wanted to avoid. However, the internet has come a long way since then and things are moving along at a rapid pace. It is no longer considered an option to be […]

Local Internet Marketing Versus Standard Internet Marketing Local internet marketing is a little bit different from standard internet marketing in that the focus is placed primarily on generating leads and customers inside your local market. Unlike the broader version of internet marketing, local and small businesses are able to pinpoint their customers a lot better and also reduce the amount of competition they face on the web. The competition is often much less at the local level and your site visitors tend to be far more targeted. In terms of strategies, most of the local internet marketing services that you […]

Attract New Customers with Web Marketing The cardinal rule in business is to never stop reaching out to new customers. There are plenty of businesses out there both old and new that think that their customer base is good enough. They already have more business than they can handle. Why should they expend time and money reaching out to more customers when they can barely handle the ones they’ve got? This is a dangerous position to be in. In today’s interconnected marketplace, a business is one lousy customer experience away from a Public Relations nightmare. The most recent Taco Bell […]