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Internet marketing is so much bigger than just ads you see on Google or social media.  There are other major strategies that companies can use for internet marketing.  Small businesses can learn how to tap into these resources to direct traffic, increase hits and increase sales. When a potential customer types a keyword into Google you want your result to be as close to the top of the list as possible.  Implementing search engine optimization (SEO) can help your unpaid search result end up higher in the list. Pay per click advertising can be used if SEO isn’t effective enough.  […]

  The Importance of Online Marketing Internet marketing is one of the best ways to increase exposure to your customer base. Many companies have branched out to social media sites to help boost their website rankings rather than relying on Google and other search engines alone. However in addition to social media, Google does play a large role in attracting an online audience. Google brings in close to 50% of all search engine traffic. It is vital that you list your company with this search engine monster to increase your visibility. To help boost online traffic it is also a […]

The Problem with Google Places Is it just me, or does Google not want me to use my Google place page? Many small business owners get extremely discouraged with Google places’ complexity and lack of support, so it’s not just you. It seems that Google has made it deliberately hard to fix errors and clear flags from your Google places account. For example, take a look at this fantastic (i.e., satiric) flowchart by Mike Blumenthal describing the method for solving a “terms not allowed” error. Of course, he points out, that all this could be solved simply by creating a […]

Concerns with Call Tracking Companies using Search Engine Optimization techniques such as Pay-Per-Click marketing, Google Places, CitySearch and other things often use a feature known as call tracking. With call tracking you have a paid search campaign that brings you information pertaining to phone conversions along with call recording. This is designed to provide you with online and offline numbers to see which advertising campaigns are working and which ones need some tweaking. Businesses turn to call tracking to boost SEO campaigns as it will provide you information on the customer to see exactly where they are coming from along […]

Utah Internet Marketing Company — Local One In today’s digital world, businesses of all types and sizes need to have an up-to-date, functioning and user friendly website. This is handy for existing customers to view your latest products or find information on what they already have, but simply having a website online will not attract new customers for your business. This is when business owners need to look into internet marketing options. When you advertise your business online, you are obviously trying to find new customers and grow your business. The internet is often thought of as a way to […]

4 Internet Marketing Strategies You Can’t Avoid As more of the world moves online and consumers move more of their purchases to the internet, local businesses need a way to stay relevant. If you make jeans in ST. Louis, but people in St. Louis can more easily find jeans made in Taiwan when they search online, you’re business isn’t going to be booming anytime soon. The simple reality is that in order for local businesses to compete in a global marketplace, they need high visibility on the web. In general, consumers enjoy buying from local vendors when prices are not […]

Salt Lake City Internet Marketing Successful business owners understand the vital importance of a strong online presence. They have established a website that is user friendly and clearly displays their products or services, as well as the prices for each. They have a link to their website listed on their business card and attached to every promotional email and paper flyer advertising their business. Yet after all this, the traffic to their website may still be lacking. This is when Local One and the services they offer can help. Internet marketing strategies are some of the best tools today’s businesses […]

  Websites – Yes, they are Important In today’s fast paced, technology driven world, businesses of all shapes and sizes need a strong online presence. However, especially for new businesses, the problem lies in getting there. Local One, and their consultants, can help business owners solve this problem and teach you how to use internet marketing for local business! The first step business owners must take is to have an appealing, user-friendly website showcasing their products or services. Ideally, this should be up and running before your grand opening. No matter where you are in starting or running your business, […]

  Successful Online Business Owners Any business owner, whether seasoned or brand new, is looking for success. To reach any level of success, a business needs customers who bring sales. In order to find customers, business owners today need to fully understand the importance of having their business online. Once a business is established online, the owner needs to know how to use internet marketing to drive online traffic to their website to best increase business. For many business owners, this comes too late as part of the crash-course of real life business experience. To be effectively used, and early […]

  Online Marketing for New Businesses Opening a new business is an exciting adventure that can be a little frightening. As business owner, you want to succeed and you want to enjoy running your business rather than be constantly stressed out. A business providing a service is often likely to be a successful one because consumers likely need the service you offer. Still, having a website is a great convenience, even for consumers in your own neighborhood. A website will allow local potential customers to see exactly what you will offer, as well as the costs to them. Hopefully you […]

  Search Engine Marketing – Local One When you use a search engine to help you find something like a mechanic or disaster cleanup you won’t care about a business on the other side of the country, you want the results to be local to your area. Business owners might be wondering how to get on the first page of such a result so that potential customers can find and select you. Local One can get your business listed and give you the results you’re looking for. Located in Salt Lake City, Utah, Local One has made a name for […]

  The Internet is Not a Fad — Nor is Internet Marketing Okay it’s official. The internet is not a fad. It’s not going away either. As a successful business owner, you may have worked hard for many years now to build a strong customer base that allows you to enjoy a certain level of success. However the “times, they are a changin”. The customers that you business needs to continue its long string of success are going to be younger and naturally much more tech savvy. Your company may have a pretty good website already, but if is nothing […]